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ABOUT THE AUTHORS
Our authors are distinguished academics that bring a wealth of experience from in and outside of the classroom. They are dedicated to providing faculty and students with the highest quality educational resources at affordable prices.
Martin S. Bressler, EdD
Oklahoma State University-Durant
Dr. Martin S. Bressler is Professor of Marketing and Management and the John Massey Endowed Chair of Entrepreneurship at Southeastern Oklahoma State University, Durant, OK. Dr. Bressler was a Fulbright Scholar to Germany and Resource Panel expert to the White House Conference on Small Business. He has authored more than 70 refereed articles and co-authored three books. Dr. Bressler started his career at Sears, Roebuck and Company, Merchandise Group, where he held several management positions. Before joining the faculty at Southeastern, Dr. Bressler taught at several other institutions including Thomas College and Houston Baptist University. He previously served as President of the Association for Small Business and Entrepreneurship, the Southwest Case Research
Association and is currently President of the Institute for Global Business Research. He is editor of the Global Journal of Entrepreneurship and co-editor of the Journal of Behavioral Studies.
Robert E. Stevens, PhD
Oklahoma State University-Durant
Dr. Robert E. Stevens is John Massey Professor of Business in the John Massey School of Business, Southeastern Oklahoma State University, Durant, Oklahoma. He has over 250 publications; 35 books, which include Strategic Planning and Marketing for Healthcare Organizations and The Essentials of Business Research, 135 articles, 45 cases and 14 other publications. Dr. Stevens taught at four other universities prior to joining the faculty at Southeastern Oklahoma State University in 2006. Dr. Stevens has served as a consultant to local, regional, and national firms and has been an owner of four small businesses. He is co-editor of Services Marketing Quarterly, and Health Marketing Quarterly.
He has served as Program Chair, Senior Vice President and President of Southwest Case Research Association, and was named the McGraw-Hill Outstanding Educator by that group in 2017.
Lawrence S. Silver, DBA
Oklahoma State University-Durant
Dr. Lawrence S. Silver is the John Massey Endowed Chair and professor of marketing at Southeastern Oklahoma State University, Durant, OK. He has published numerous refereed articles and conference papers and has co-authored three books. Dr. Silver has extensive experience outside of academia. He served as an officer in the United States Navy, owned and operated an independent insurance agency, and served as an outside director for a community bank. In addition to his academic credentials, Dr. Silver holds the Chartered Property-Casualty Underwriter (CPCU) and Chartered Life Underwriter (CLU) designations. He is also active in the National Apartment Association and holds the Independent Rental Owner Professional (IROP) designation.
